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the secret to great graphic design is…

…you can never have too many exclamation points!!!!!

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Posted in design, nyc, signage, typography

drop shad-bro

check out this type effect: like a gradient with a drop shadow. hmmm…

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Posted in nyc, signage, typography

raise the roof

Pizza Hut has unveiled a new logo, from ad agency Deutsch LA. The logo was updated to reflect an “elevated” brand strategy that includes new custom pizza flavors such as sliced banana peppers, siracha, and curry. The new logo has been described alternately

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Posted in design, food