Blog Archives

coincidence… or conspiracy? you decide!!!

I just saw tv commercials for both of these products, one right after the other: Oberto Beef Jerky and Coors Banquet Beer. BOTH PRODUCTS FEATURE GOTHIC LETTERING SET ON AN ANGLE!!! I have to ask: was it a typographic coincidence… or something SINISTER???

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Posted in food, packaging, typography

reduce, reuse, recycle

To encourage the reuse of empty plastic bottles, Coca-Cola is giving away kits (called “2ndLives”) of 16 special caps which can be screwed onto empty coke bottles, to transform them into paintbrushes, water squirters, hand weights, etc. The kit is

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Posted in food, packaging

it’s not easy being…

color palette

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Posted in food, graffiti, packaging

mint in box

Donald Levine, the Hasbro executive who launched the G.I. Joe “action figure” in 1964, died this month. I was a Captain Action kid, myself. G.I. Joe was a soldier, but Captain Action was a superhero. And you could dress him

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Posted in 60's, packaging, toys

the other 60’s

remember “bugles”? smart, stylish typography on this snack box from 1966. not for hippies.

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Posted in 60's, food, packaging, typography